While arguments should follow a clear line of reasoning, what people see as logical often depends on their experiences and emotions. That’s why AP Language and Composition students need more than strong reasoning skills. They also need to learn how to craft messages that connect on an emotional level while remaining grounded in logic.
Join Dr. Brandon Abdon to explore how empathetic rhetoric can transform the way students engage with an audience—encouraging meaningful conversations, building understanding, and even inspiring social change.
You’ll learn how empathetic communication helps students connect with diverse audiences and strengthen their persuasive writing. Walk away with practical strategies, including storytelling, personal narratives, targeted details, and vivid emotional imagery.
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Dr. Brandon Abdon has 20 plus years in education including 12 years as a high school English teacher, eight as a professor of English and Education, and eight as a curriculum developer and instructional coach. He also has more than 10 years of experience as a consultant and formerly worked as the lead director for the international Advanced Placement® program at the College Board. A fellow of the National Writing Project, Brandon believes in the power of writing daily in the classroom. He also knows that all students have a path to literacy when engaged and challenged suitably. He is the senior author of two textbooks: AP® Language and Composition (2020) and AP® Literature and Composition (2021) coursebooks, both by AMSCO®.