Analyzing the Rhetorical Context Through Internet Trends

In this lesson, students analyze the rhetorical situation surrounding viral social media challenges. Students will explore how these digital trends serve as cultural texts that communicate collective values, beliefs, and identities. By investigating speaker, audience, context, and purpose, students practice essential rhetorical analysis skills required for AP Language & Composition. This lesson bridges modern social media discourse with formal academic skills like crafting engaging introductions and conclusions.

In this lesson, students analyze the rhetorical situation surrounding viral social media challenges. Students will explore how these digital trends serve as cultural texts that communicate collective values, beliefs, and identities. By investigating speaker, audience, context, and purpose, students practice essential rhetorical analysis skills required for AP Language & Composition. This lesson bridges modern social media discourse with formal academic skills like crafting engaging introductions and conclusions.

Before the Lesson

• Optional Prep: Instruct students to find one example of a meme or Internet challenge meme they feel connected to before class (or allow them to explore during class). Some ideas of viral trends in the last 5 years are below. Review each challenge and make sure it is appropriate for you and your students. You can also facilitate a group brainstorming session with certain categories.

• Review Rhetorical Situation Vocabulary: Ensure students are familiar with key rhetorical terms: speaker, audience, purpose, medium, exigence.
• Prepare or Distribute reflection handouts or digital docs with the guiding questions

Materials Needed

• Projector and internet connection for meme examples
• Slideshow (with links to meme examples)
• Student worksheet with guiding questions (following lesson plan)
• Devices for student internet access
• Optional: Graphic organizer for rhetorical situation

What To Do

1. Anticipatory Set / Warm-Up (5–7 minutes)

• Brief discussion to activate prior knowledge about memes and cultural trends.
• Ask students to share their current knowledge about Internet memes and viral challenges. Reference the chart above to help guide students’ ideas.
  
  

2. Guided Rhetorical Analysis: General Trends (15–20 minutes)

• Complete Part 1 of the module using the slides and/or their own research. This part of the assignment asks students to situate Internet memes and viral challenges in a broader context. Encourage them to explore multiple versions of the meme across different platforms (Twitter, Reddit, TikTok).
  

• Students analyze general rhetorical components:
  • Speaker: Is it an individual? A collective? What persona is being created?
  • Medium: How does platform shape meaning?
    Audience: Who is the intended audience? Who engages with it?
  • Context/Exigence: What events shape its appeal? What social commentary is it making?

Tip: Allow students to discuss findings in pairs or small groups before sharing key takeaways.

3. Focused Analysis of a Single Example (20 minutes)

• Complete Part 2 of the module. In this part, students will select a specific meme or Internet challenge.This specific example should be ‘situated within the context’ they analyzed in Part 1.
• They then analyze its rhetorical situation more deeply using the structured questions:
  Who is the speaker and what persona is created?
  • What rhetorical choices affect tone, credibility, or message?
  • What is the context behind this meme?
  • What values, beliefs, or truths does it reflect?

Tip: Encourage students to make connections to their own experiences and contemporary cultural values.

4. Class Discussion or Gallery Walk (10 minutes)

• Ask for a few volunteers to share their selected memes and explain why they connected with them.
• Facilitate a group discussion:
  What do these examples say about society today?
  • What makes some memes more impactful or memorable than others?
  • How can understanding memes help us write stronger intros/conclusions?

5. Entering the Conversation: Evidence Practice (10 minutes)

• Discuss: "What kind of evidence would strengthen a commentary or argument about viral trends or memes?"
• Students brainstorm relevant types: personal anecdote, cultural reference, statistics (e.g., meme virality), expert opinions, etc.
• They write 2–3 sentences explaining how a type of evidence could support an analysis of this meme trend.

6. Wrap-Up / Exit Ticket (5 minutes)

Students respond to one or more of the following prompts:

• What’s one takeaway you have about how memes function rhetorically?
• How can analyzing memes help us write better introductions or conclusions?
• What values or cultural truths do you think today’s memes are reflecting?
  
  

Optional Extension Activities

• Use the meme format as a hook for a future argument or narrative essay.
• Compare different meme formats (e.g., “NPC memes,” “This you?”, “Barbenheimer”) to explore evolving rhetorical conventions in internet culture.
  
  

PART 1: Anticipatory Set (Review), Contextualizing Viral Challenge

Using the links at the slideshow HERE (or those you find on your own), answer the following questions, complete the following tasks, make the following notes. This part of the module asks that you examine and analyze the rhetorical situation (and choices) regarding viral challenges

Speaker:

• Who “speaks” through a viral meme or Internet challenge? Is there a clear individual speaker or a collective voice? Does this change?
• What kind of persona (character–values, beliefs, background, credibility, etc.) is being created or projected through this meme format?
• How does the speaker shape how we interpret the meme (think identity, credibility, background, tone, etc.)?
• What is the medium of a meme and how does that shape how the message is received (Instagram? Twitter? TikTok? Reddit?)
• How does the format of different memes or Internet challenges function as a genre? What are its expectations or conventions?
• Who is the intended audience for different kinds of memes/Internet challenges? Who actually ends up engaging with it?
• Give an example: How does the audience’s background, values, cultural knowledge, beliefs, or needs affect how they interpret or respond to the meme?
• What social, political, or cultural events were happening at the time of different meme challenges? How might it shape the appeal or purpose?
• How does the meme challenge, or any viral challenge, reflect the cultural context OR the values, beliefs, needs, or backgrounds of a given community?
• Think of trends that have hit different social media platforms. To what extent have these trends reflected collective and/or personal values? How do they reflect the “pulse of society?” What other trends reflect contemporary issues, values, or needs of American pop culture? How has this changed/evolved/shifted over time? Be specific; include a clear claim and evidence from your own reading, observations, and experiences.
• What cultural or social context does the author highlight as influencing the popularity of this trend?

Medium:

• What is the medium of a meme and how does that shape how the message is received (Instagram? Twitter? TikTok? Reddit?)
• How does the format of different memes or Internet challenges function as a genre? What are its expectations or conventions?

Audience (intended/unintended):

• Who is the intended audience for different kinds of memes/Internet challenges? Who actually ends up engaging with it?
• Give an example: How does the audience’s background, values, cultural knowledge, beliefs, or needs affect how they interpret or respond to the meme?

Context/Exigence:

• What social, political, or cultural events were happening at the time of different meme challenges? How might it shape the appeal or purpose?
• How does the meme challenge, or any viral challenge, reflect the cultural context OR the values, beliefs, needs, or backgrounds of a given community?
• Think of trends that have hit different social media platforms. To what extent have these trends reflected collective and/or personal values? How do they reflect the “pulse of society?” What other trends reflect contemporary issues, values, or needs of American pop culture? How has this changed/evolved/shifted over time? Be specific; include a clear claim and evidence from your own reading, observations, and experiences.
• What cultural or social context does the author highlight as influencing the popularity of this trend?